Persona Blog Post – iTunes Music Store

Max Fernandez landed in the United States after a solid twenty years of life in the Dominican Republic; he recently studied Computer Science at Carnegie Mellon. Max was just offered a paid internship for Google where he’ll make a little over thirty thousand a year. He has been around the Internet twice in his lifetime (figuratively speaking of course). Our young graduate grew up with Napster, and was immune from the fines that were flooding music fans around the United States for about 22,000 songs, where his almost obsessive collecting came to an abrupt halt.  Moving to the United States meant that he was within firing range of the Music Industry and their fearless lawyers, so his music collection stopped growing for his college years.  During his life at Carnegie Mellon, he was one of the earliest adapters of the iPhone, and has upgraded to the latest & greatest, like clockwork, every June. He’s an avid supporter of the MacBook family and has even managed to convert a few of his friends over from the PC world.  His house reflects his personality a bit, and his sense of style is written all over it.  Open spaces, windows from the floor to the ceiling and enough wiring to play music in every room of the house, he calls one of the so called-ghettos of san Francisco home because it reminds him of home; the streets don’t seem to follow a grid like the rest of the United States, the restaurants have a beach-vibe and his community walks about in the afternoons.  Our protagonist is as loyal as they come; his house is layered with record covers, A&F, Prada, and leather jackets, which he uses extensively since more than ten months of the year he drives his Jeep Wrangler with the top off.  Recently, his itch to build upon his music library was answered by the iTunes Music store, since the songs come cheap, and he’s still paying off his student loans.  Max is a sucker for convenience, so having his Credit Card information saved within his iTunes account is a life saver and he tends to shop when he gets home from work and wants some new tunes to jam to while he cleans up his house, does his laundry and takes his nightly shower.  iTunes is the second icon from left to right on his dock and automatically opens when he turns on his computer so the Music store is really just one click away-just the way he likes it.  Most of the time he finds his music through Genius recommendations and off the iTunes Music Store homepage, where the store already has his preferences saved and recommends new albums from artists that already populate his library.  He tends to try to use ping to recommend songs to his friends, but most of the time, recommendations come from his friends on Facebook, and he is in dire need to link Facebook to his iTunes account to buy music off the web just as easily as he does from the iTunes store.